Apparatus, devices and methods for content distribution and access via object-motion tracking using a wireless communications network

ABSTRACT

The systems and methods disclosed herein provide for the development of a wireless communication network that monitors a physical environment. The network components include relay nodes, parent modules and end user devices distributed throughout the physical environment. Such components are programmed, controlled and monitored via cloud computing while the components are also accessed for use by end users via mobile platforms. The systems and methods disclosed herein provides for the distribution of hyperlinked-content to end user devices.

CROSS REFERENCE TO RELATED APPLICATIONS

This application claims the benefit of U.S. Patent Application No.62/006,232, filed Jun. 1, 2014.

STATEMENT REGARDING FEDERALLY SPONSORED RESEARCH OR DEVELOPMENT

Not applicable.

THE NAMES OF THE PARTIES TO A JOINT RESEARCH AGREEMENT

Not applicable.

BACKGROUND OF THE INVENTION

This section is intended to introduce various aspects of the art, whichmay be associated with exemplary embodiments of the present disclosure.This discussion is believed to assist in providing a framework tofacilitate a better understanding of particular aspects of the presentdisclosure. Accordingly, it should be understood that this sectionshould be read in this light, and not necessarily as admissions of priorart.

Bluetooth®, as a wireless communication technology, is gainingpopularity in consumer applications. Companies are beginning to promoteBluetooth® enabled devices for location sharing, social mediaapplications, keyless access, wireless identification, media sharing andother consumer applications. There is an increased need to developsystems, methods and infrastructure for content distribution and accesswithin Bluetooth® wireless enabled networks.

BRIEF DESCRIPTION OF THE DRAWINGS

So that the manner in which the present application can be betterunderstood, certain illustrations and figures are appended hereto. It isto be noted, however, that the drawings illustrate only selectedembodiments and elements of an apparatus, devices and methods forcontent distribution and access via object-motion tracking and aretherefore not to be considered limiting in scope for the apparatus,devices and methods for content distribution and access viaobject-motion tracking as described herein may admit to other equallyeffective embodiments and applications.

FIG. 1 is a schematic showing the composition of the Bluefield apparatusincluding relay nodes, parent module, and cloud master component, underan embodiment.

FIG. 2A is schematic showing a mobile-centric Bluetooth® basedcommunication arrangement, under an embodiment.

FIG. 2B is a schematic showing a node-centric Bluetooth® basedcommunication arrangement, under an embodiment.

FIG. 3 is an illustration showing the effect of user/object movementthrough the Bluefield apparatus, under an embodiment

FIG. 4 is an illustration showing the operation of the BluefieldBrowser, under an embodiment.

FIG. 5 shows a method for tracking and distributing content to a devicethrough a wireless communications network, under an embodiment.

DETAIL DESCRIPTION

Bluetooth® beacons normally manifest as small, stand-alone circuitboards which possess Bluetooth 4.0, Low-Energy (BLE) enabled chipsets.BLE is a redesigned version of Bluetooth® classic, which previouslyrequired pairing. BLE is now implemented on most new smartphones,tablets, PCs and wearable technologies. BLE chip sets, like Bluetooth®beacons, can run up to 2+ years with a single coin battery this lifetimedepending on the signal strength and how frequent the chip set/beaconsbroadcast information and their own specific identification (ID) tocompatible devices within range.

Beacons can broadcast their presence to all compatible devices from a 5cm to 70 meter radius. Beacon communication range, however, depends onthe physical operating environment as Bluetooth® uses the sameelectromagnetic radiation as 2.4 GHz WiFi routers. This operatingenvironment can change because the signal can be diffracted, interferedor absorbed by water (including the human body). Compatible devices inrange can monitor the Bluetooth® radio signal (without previous pairing)and estimate their distance to the beacon by measuring received signalstrength (RSSI; measurement of power present in a received signal). Thesignal strength of a beacon is stronger as proximity increases. Thehigher the frequency at which the connected devices probe, or sample theBluetooth® signal, the more responsive the mobile application andconsumer experience.

Mobile devices can monitor signals from more than one beacon at a timeand can estimate their distance to each beacon thus estimating relativelocation. Once a device obtains an ID and RSSI from a particular beacon,the device's proximity to the beacon can be calculated, and the device'smicro-location triangulated from multiple beacons can be calculated.Even without a triangulated micro-location, contextual content can bedisplayed on a user's mobile device using just the detected ID anddistance. Beacons broadcast under an embodiment tiny amounts ofinformation; therefore the mobile device must fetch relevant contentfrom a local database or from the internet. Currently, these Bluetooth®signal grids can be used in “geofencing”—where when a mobile deviceenters into the range of an active beacon, the application on the mobiledevice is notified, even if the mobile device is locked or the mobileapp is currently inactive. Additionally, the mobile device iscontinuously monitoring the RSSI of nearby beacons and depending on thedistance from the beacons, the context will change. These Bluetooth®signal grids are beginning to gain wide implementation.

More specifically, Bluetooth® implementation is beginning to rise in theuse of retail applications. A consumer strolling through a mall or otherretail area with Bluetooth® activated on their mobile device couldreceive a multitude of messages displaying discounts, special offers,historical information and advertisements. “Bluecasting” is a term usedto describe direct marketing using Bluetooth®-enabled beacons. Someretail spaces have seen an increase in footfall (visitor traffic)following the implementation of bluecasting technology. These high-techretail spaces have simultaneously seen an increase in sales exceeding18% in less than three months following the institution of bluecasting.This design allows the institution of point-of-sale (POS) opportunities,consumer loyalty programs for frequent visitors and access toinfrastructure maps and directions.

This disclosure provides apparatus, devices and methods for contentdistribution and access via object-motion and mobile device trackingusing a Bluetooth®-enabled wireless communication network. FIG. 1 is aschematic showing the composition of the Bluefield apparatus includingrelay nodes 130, parent module 120, and cloud master component 110.

As shown in FIG. 1, the Bluetooth®-enabled wireless communicationnetwork apparatus (herein termed “Bluefield”) may comprise devices whichcan be described as the cloud master 110 (or cloud master component),the parent module 120, individual relay nodes 130, and users/objects(not shown). It should be understood that the term apparatus may referto an overall system of networked devices and corresponding systems andmethods for providing Bluefield connectivity and functionality. The termapparatus may also refer to one or more such devices that underlie theBluefield network and may also refer to the network connectivity itself.The context of the term's use governs its meaning.

Cloud Master

The cloud master is under one embodiment a programmable internet-basedserver system able to communicate with one or more parent modules (asdescribed below) simultaneously via wireless communication protocols.The cloud master may be the hierarchical controller of the apparatus.Under an embodiment the cloud master controls the embedded code and thusthe function of the parent modules. Under an embodiment, anadministrator issues over the air wireless updates through the cloudmaster. Such updates to module firmware may increase detectioncapability of modules, i.e. increases capability to detect a wider arrayof beacon types as they are created by hardware companies. Such updatesmay also upgrade sensor systems, etc. The cloud master may also receiveand monitor the transmissions received from the parent modules. Thecloud master may collect all metadata transferred and communicated viathe parent modules. Under one embodiment, the cloud master is equippedwith analytical tools to characterize all collected data and commandsinto interpretable data. The cloud platform is the brain of theBluefield and a Bluefield dashboard is under an embodiment provided toan administrator who may use such dashboard to monitor activities, e.g.foot traffic, and issue commands, e.g. push out embedded code to parentmodules.

Parent Modules

The parent module, with unique ID, may be a wirelessly-enabledperipheral and portable device which may communicate with both the cloudmaster and one or more individual relay nodes (described below,simultaneously, via wireless communication protocols. The parent modulemay be deemed the mid-level manager of the apparatus. The parent modulemay control the embedded code and thus the function of the individualrelay nodes within Bluetooth® range. Under an embodiment, anadministrator issues over the air wireless updates to such embedded codethrough the cloud master. Such updates to node firmware may increasedetection capability, of nodes, i.e. increase capability to detect awider array of beacon types as they are created by hardware companies.Such updates may also upgrade sensor systems, etc. Such updates may beissued to individual or all nodes. The parent module may receive andmonitor the transmissions received from the individual relay nodeswithin Bluetooth® range. The parent module will transmit receivedinformation and metadata from individual relay nodes to the cloud mastervia wireless communication protocols. The parent module may store andcollect information and metadata for triangulation with respect to otherindividual relay nodes/parent modules, and for later display, use oranalysis. Such additional information may comprise proximity data,battery status, beacon sensor data, etc.

Relay Nodes

The individual relay nodes may comprise a wirelessly-enabled peripheraland portable device which may communicate with one or more otherindividual relay nodes within Bluetooth® range, a parent module withinBluetooth® range, and any one or more users utilizing Bluetooth®-enabledmobile devices and/or Bluetooth®-enabled mobile devices with embeddedBluefield code. The relay nodes communicate with all such componentssimultaneously, via Bluetooth® wireless communication protocols.

The individual relay nodes may be deemed the cog of the apparatus. Underan embodiment, the individual relay nodes are Bluetooth® beacons withspecific ID and embedded code. The individual relay nodes may functionsimilarly to the function of conventional Bluetooth® beacons. Under anembodiment, the individual relay nodes communicate and transmit data andinstructions via signals tagged with their unique ID and theircorresponding RSSI. The individual relay nodes may receive signals,instructions, data and determine RSSI from other individual relay nodeswith unique ID, the parent modules and/or users utilizing compatibleBluetooth®-enabled mobile devices. The individual relay nodescommunicate under an embodiment received data, measured RSSI values, andmetadata to the parent module via Bluetooth®. The individual relay nodesmay control the embedded code and thus the function of other individualrelay nodes and/or other compatible Bluetooth®-enabled devices not yetassociated with the Bluefield apparatus. Under an embodiment, anadministrator issues over the air wireless updates to such relay nodesthrough the cloud master. Such updates to node firmware may increasedetection capability of nodes, i.e. increase capability to detect awider array of beacon types as they are created by hardware companies.Such updates may also upgrade sensor systems, etc. Such updates may beissued to individual or all nodes.

End Users/Objects

The end user may possess a Bluetooth®-compatible mobile device whichcontains Bluefield embedded code which, upon recognition by anindividual relay node, begins to function as an individual relay node;except that instructions from individual relay nodes which are sent fromthe Bluefield are executed by the mobile device (i.e. content isdisplayed to the user utilizing the mobile device) and some additionalinformation is stored and collected by the mobile device fortriangulation with respect to other individual relay nodes, and forlater display, use or analysis. Such additional information may compriseproximity data, battery status, beacon sensor data, etc. It should benoted that individual relay nodes (including Bluetooth®-compatiblemobile devices functioning as a relay node) with interne capability maycommunicate collected and stored data to the cloud master for furtheruse and storage.

For purpose of illustration, assume the deployment of relay nodes and aparent module in a physical environment. A user carrying a Bluetooth®enabled mobile device enters the same environment. Under one embodiment,the mobile device includes an application and corresponding API. Notethat the application and API are referred to above as the embedded codeunder one embodiment. But it should also be understood that the embeddedcode may comprise different applications and enable differentfunctionality. The mobile device, i.e. the application and API,interfaces with the Bluefield network apparatus as further describedbelow.

Recall that relay nodes distributed in a physical environmentperiodically transmit their respective unique ID to advertise theirpresence. When the mobile device is in proximity to a relay node, therelay node transmissions send a notification to the application. Thenotification is effective even if the application is not currentlyrunning on the mobile device. When the mobile device receives thenotification, the mobile device begins transmitting its own unique IDwithin the environment, i.e. within the network of nodes. In otherwords, the mobile device functions just like a relay node. Accordingly,the mobile device not only transmits data using Bluetooth®, it alsodetects/receives data or instructions from relay nodes or modules viathe same communication protocol. Note that under alternativeembodiments, the mobile device may simply be Bluetooth® enabled withoutthe embedded code described above. Under this alternative embodiment,proximity to a relay node or module may trigger the same effect asdisclosed above, i.e. the mobile device begins to function as a node.

Continuing with the illustration, the mobile device enters the physicalenvironment of the Bluefield network. The application and API running onthe mobile device may be notified of the network's presence by one ormore nearby relay nodes. The application/API may then periodicallyrequest location information from the Bluefield, i.e. from the cloudmaster which monitors information received by relay nodes and/or parentmodules.

Under an embodiment, the cloud master knows the exact physical locationof each relay node in the world. Further, as already described above,parent modules and relay nodes listen and detect signal transmissionfrom other relay nodes and modules in their environment. Therefore, oneor more nearby modules/nodes may detect/receive transmission signalsfrom the mobile device. Such periodically transmitted signals comprisethe device's unique id. These nodes/modules may also use signal strengthof the transmissions to determine relative distance to the mobiledevice. The “listening” nodes may then transmit this information to thecloud master via the parent module while the “listening” parent modulestransmit it's collected information to the cloud master, concordantly.Note that upstream transmissions from relay nodes and/or parent modulesinclude corresponding unique identification numbers of the respectivetransmitting devices. When the cloud master receives this distanceinformation from at least three relay nodes, the cloud master may thendetermine a physical location of the mobile device in the environmentand in the world. In this manner the cloud master tracks the location ofthe mobile device moving throughout the physical environment.

The cloud master may use such information to identify and delivercontextualized location based data to the mobile device in real time.The cloud master may, under one embodiment, direct instructions to themobile device through parent module and relay nodes. The instructionsmay comprise a URL for execution by a browser running on the mobiledevice directing the user to certain location contextualized content.

Under an embodiment, the mobile device may be a smartphone, tablet,computing-enabled wearable or other computing platform such as a laptopor hybrid platform.

Under an embodiment, the cloud master may operate as a web applicationor website stored, accessed and utilized via a server.

FIG. 2A is schematic showing a mobile-centric Bluetooth® basedcommunication arrangement, under an embodiment. FIG. 2A shows relaynodes 230 communicating with a central mobile device 240.

FIG. 2B is a schematic showing a node-centric Bluetooth® basedcommunication arrangement. Under an embodiment, FIG. 2B shows a mobiledevice 240 functioning as one of the relay nodes 230.

FIGS. 2A and 2B clearly show differing network architectures. Thedevices comprising the apparatus disclosed herein communicate with oneanother under a (node-centric) architecture (FIG. 2B) as opposed toutilizing the mobile device as the central node of communication(mobile-centric) (FIG. 2A).

This disclosure teaches systems and methods for the physicalinitialization and setup of the apparatus. Said systems and methodsinclude deliberate, infrastructure mapped deployment and auto-dispersivedeployment. The apparatus may be deployed in a physical infrastructureaccording to a map of the infrastructure. The deployment may becarefully designed to take into account signal absorbing materials (i.e.walls, water, large objects), parent module and relay node signal radius(i.e. RSSI). The deployment may take into account the very purpose forthe deployment of the Bluefield (i.e. design of the Bluefield to targetor cover one area in an infrastructure more than another) in order tooptimize the coverage of the Bluefield for a particular or specificapplication.

The deployment of the apparatus may be designed by superimposingpotential locations of the parent modules and individual relay nodes ona map of the infrastructure. Following appropriate planning, thecomponents of the apparatus may be placed according to the prescribedplan. Upon initialization of the components of the apparatus, theindividual relay nodes and parent nodes may discover the existence ofand distance between (via RSSI) nearby individual relay nodes, parentmodules and users via Bluetooth®, Automatic discovery of nearby modules,nodes and devices acting as nodes is possible due the simple fact thatall such components periodically transmit data using Bluetooth®communication protocols. Under one embodiment, nodes may be able tocommunicate between one another and transmit each other's RSSI back andforth for triangulation. Relay nodes transmit such information to parentmodules. The parent module(s) may begin to communicate receivedinformation and metadata along with information received/collecteddirectly by the parent module(s) to the cloud master. It should also benoted that parent modules may communicate with each other.

Using a programmable internet client, a user may then view a map of theinfrastructure superimposed with the real-time location of thecomponents of the Bluefield apparatus. Using a graphical user interfaceprovided by client application. The user may click on a particularcomponent of the Bluefield apparatus, as depicted on the user interface,and re-program its function or check its status. An administrator mayuse the graphical user interface to point and click to control theBluefield apparatus and its components. The administrator may also usethe interface to monitor Bluefield components, e.g. beacon batterystatus, etc. The cloud master may communicate such instructions to andreceive responses from the desired individual component of the apparatusvia a parent module. Using the graphical user interface, anadministrator may also select areas of the map and upload content to bedelivered to specific individual relay nodes within the designated area.The graphical user interface shows a map under one embodiment.Superimposed on the map are squares or polygons. These polygonsrepresent an adjustable area on the map. When an administrator clicks apolygon, a dialog box may open and prompt the upload of content (images,video, deals, offers, information). Once uploaded, users with a mobiledevice who enter that area covered by the polygon are transmitted thatparticular content under one embodiment. This also allows for specifictargeting of users such as delivery at certain time of day to certaindemographics or people.

Analogously, using an auto-dispersive deployment technique, theBluefield apparatus may be deployed into an infrastructure or spacewithout regard to the specific design of the infrastructure or space.Due to the fact that the components of the apparatus detect the presenceand location of each other inherently, a Bluefield apparatus may bedeployed and the relative locations of each component determined andmapped automatically; then superimposed in real-time on a schematic, mapor image with the parent module(s) as a point of reference. Thisdeployment may still be controlled, modified and monitored using aprogrammable internet client—much like the deliberate deployment method.

This disclosure provides systems and methods for the homeostasis andself-stabilization of the apparatus, said methods includingself-monitoring, redundancy, and metastasis. The Bluefield apparatus maybe implemented in order to monitor the location and status of eachapparatus component with no need of external assistance(self-monitoring). The apparatus may be implemented in a manner ofredundancy, where apparatus components duplicate the actions or criticalfunctions of the apparatus to increase the reliability and robustness ofthe apparatus. In the event of the failure of an apparatus component,the apparatus may self-stabilize (operating to maintain homeostasis) bymodifying the operation of other components in the apparatus to maintainthe required functions of the apparatus. As one example ofself-stabilizing is if a beacon goes down . . . and that particularbeacon has a specific function . . . i.e. the welcome beacon . . . theapparatus may have the ability adjust the function of nearby beacons tocomplete the ‘welcome task’ until that beacon is replaced. Such eventmay simultaneously alert an administrator overseeing the operation ofthe apparatus. An individual overseeing the operation of the apparatusmay be able to control and view the status and location of eachBluefield component. To achieve greater balance, coverage and reach, theapparatus may metastasize by expanding its coverage by detecting,connecting to and modifying the embedded code and function of compatibleBluetooth®-enabled chipsets which have the ability to be reprogrammedover-air and are within the Bluetooth® range of an apparatus component.

The disclosure provides systems and methods for the detection of aliving object in the Bluefield. Living objects include human beings orother highly signal absorbing objects. Said systems and methods includethe detection and analysis of measurable, transient changes anddeflections in RSSI between individual relay nodes. Cloud master mayperform such detection and analysis. Under an alternative embodiment,parent modules perform such detection and analysis. The Bluefieldapparatus may be deployed by either deliberate or auto-dispersivemethods. The apparatus may be empirically tested such that the transienteffect on RSSI (between apparatus components) due to the absorptivenature of living objects, each of various size and densities, may bedetermined. Using these known empirical RSSI deflections, the apparatusmay self-monitor the status of the apparatus components and notify anexternal user via cloud control if such transient deflections aredetected.

The disclosure teaches systems and methods for the detection of usersutilizing mobile devices in the Bluefield. Said systems and methodsinclude the detection of Bluetooth-enabled mobile device transceivers byindividual relay nodes and reassignment of the role of said transceiverto operate as an individual relay node of the apparatus. Individualrelay nodes of the apparatus may detect the presence of aBluetooth®-enabled mobile device and metastasize thus allowing for thetracking of the location of the mobile device through the Bluefieldapparatus. Following colonization, the mobile device will function as anindividual relay node of the apparatus. Under one embodiment,colonization only occurs if the target device runs a Bluefieldapplication and corresponding API. Under an alternative embodiment, suchembedded code is not required.

This disclosure describes systems and methods for the distribution ofcontent to end users utilizing mobile devices in the Bluefield. Saidsystems and methods include a micro-location based cascading hyperlinkedcontent interface and a superimposed, infrastructure map based graphicaluser interface. Based on the location of the mobile device in theBluefield apparatus, the apparatus may wirelessly deliver content to themobile device. The content may arrive in the form of a hyperlinkedimage, moving image, or graphic, such that, upon a click, the user maybe directed to content at a particular URL (uniform resource locator).The URL may: direct users to resources, media, and information; allowinfrastructural access; direct users to point of sale applications; ordisplay advertisements. This content may be displayed in amicro-location based cascading hyperlinked-content interface (MiLoCHI).The MiLoCHI may display hyperlinked-content in a stream or timelinecascading) depending on the location of the user in the Bluefieldapparatus (micro-location). As the user moves through the apparatus, newhyperlinked-content may be displayed on top of, or in front of previouscontent which was delivered previously due to the prior micro-locationof the user. The hyperlinked-content may also be displayed via asuperimposed, infrastructure map based graphical user interface(SIIM-GUI). The SIIM-GUI may display hyperlinked-content superimposed ona real-time schematic of the locations of the apparatus components, alsosuperimposed on a map of the infrastructure in which the apparatus hasbeen deployed (if applicable). Such a map may comprise a downtown areaof a city but embodiments are not so limited. As the user moves throughthe apparatus, the location of the user may be depicted in real-time onthe interface. As the user approaches a specific contextual location,that specific displayed content grows under one embodiment to a largersize on the SIIM-GUI allowing the user to view and click if desired. TheMiLoCHI or SIIM-GUI graphical user interface aesthetics, imagery andskin may change depending on the location of the device operating theMiLoCHI or SIIM-GUI within the Bluefield apparatus or within specificareas as determined by other wireless locationing modalities.

This disclosure describes systems and methods governing thecommunication and interface of third-party applications with theBluefield apparatus. Access to the Bluefield apparatus and the datagenerated therefrom may be granted through, but are not limited to, theuse of a software development kit (SDK) for development of third partyapplications, application program interface (API), a direct data draw ora combination thereof. Under an embodiment, third parties may wantaccess to very particular data sets from Bluefield databases (maintainedby cloud master) to analyze trends, etc. Such data may be transmittedthrough APIs or SDK application development.

This disclosure provides systems and methods for the detection ofstandard, unknown Bluetooth® beacons. Parent modules may detect the UUIDof an unknown Bluetooth® beacon. The apparatus may wirelessly transmitthese unknown UUIDs to individual relay nodes, including but not limitedto, Bluetooth®-enabled mobile devices comprising Bluefield embeddedcode. Individual relay nodes may detect the unknown, standard Bluetooth®beacon RSSI. At the highest (or a specifically set threshold) RSSI, whenthe individual relay node is in highest proximity to the unknown beacon,the individual relay node may communicate an estimate of theGPS/WiFi/Bluefield location to the parent module and/or cloud master.The cloud master may record each estimate and may generate an averagethus pinpointing the location of that standard Bluetooth® beacon fortriangulation with respect to other individual relay nodes, laterdisplay, use or analysis.

As one example of detecting an unknown Bluetooth® beacon, assume aBluefield is set up in a city and a local company installs a new beacon.The problem arises when a nearby parent module detects this new beaconbut only it's RSSI. Under this example, the parent module won't be ableto precisely locate the beacon—it can only know how far the beacon isaway. Otherwise, all the module knows is the UUID of the beacon.

Under an embodiment, the apparatus may transmit the unknown UUIDs tomobile devices which are functioning as individual relay nodes in amanner described above. In other words, the apparatus may transmit theunknown UUIDs to mobile devices running a Bluefield application with theBluefield API. Users of such mobile devices may get ‘danger close’ tothe unknown beacon as detected through Bluetooth communication. At thisclose proximity the Bluefield API transmits a WiFi location estimate ifon), a GPS location estimate (if on) and a Bluefield location estimate(i.e. the mobile device will prompt the Bluefield for its location withrespect to other known beacons and Bluefield will return a location asdescribed above; the received location will be re-transmitted back asthe Bluefield location estimate). These estimates will be transmitted tothe cloud platform either through the parent modules or directly to thecloud platform. The cloud platform may under an embodiment obtain alllocation estimates from multiple users (mobile phones) and calculate alocation average. That average may then be set as the location of thatparticular beacon.

FIG. 3 shows a user/object moving through the Bluefield apparatus. Theuser/object (or mobile device) 310 moves through relay nodes 320 andcommunicates with such nodes in a manner already disclosed above. FIG. 3shows parent module 330 and cloud master 340, under an embodiment.

FIG. 4 shows operation of the Bluefield Browser displayed on a mobiledevice 410 of a user. The Browser may provide a MiLoCHI or SIIM-GUIgraphical user interface and corresponding functionality as alreadydescribed above. FIG. 4 shows a mobile device 410 of a user receivinginformation from relay nodes 420.

FIG. 5 shows a method for tracking and distributing content to a devicethrough a wireless communications network, under an embodiment. Step 510includes communicatively coupling one or more applications running on atleast one processor of a remote server, a plurality of relay nodes, anda mobile device using a wireless communications protocol. Step 520includes distributing the plurality of relay nodes in a physicalenvironment, wherein the plurality of relay nodes comprise a portablewireless communication device. Step 530 includes maintaining locationinformation on the remote server, wherein the location informationcomprises an association of each relay node of the plurality of relaynodes with a known location in the physical environment. Step 540includes transmitting a notification to at least one application runningon a processor of the mobile device roaming within the physicalenvironment, the transmitting the notification comprising at least onenode of the plurality of relay nodes transmitting the notification. Step550 includes receiving by one or more relay nodes of the plurality ofrelay nodes a signal periodically transmitted by the at least oneapplication via the mobile device in response to the notification,wherein the mobile device signal comprises a unique mobile deviceidentification number, wherein the receiving includes identifying theunique mobile device identification number and determining relativedistance from the one or more relay nodes to the mobile device. Step 560includes using the one or more relay nodes of the plurality of relaynodes to transmit detected mobile device information to the one or moreapplications along with corresponding unique identification numbers ofthe one or more relay nodes, wherein the detected mobile deviceinformation comprises the unique mobile device identification number andthe determined relative distance. Step 570 includes the one or moreapplications using the location information and the detected mobiledevice information to determine a location of the mobile device in thephysical environment, the one or more applications identifying contentbased on the location and delivering the content to the mobile devicethrough the plurality of relay nodes.

This disclosure provides an apparatus, devices and methods that providetechnical advantages including the following:

The apparatus and devices provide a Bluetooth® network with the abilityto monitor and track the location of objects, users and individualcomponents of the network apparatus, under an embodiment;

The apparatus and devices allow for the collection of location-based andcommunication-based information and metadata, under an embodiment;

The apparatus and devices can be deployed using multiple methods(including deliberate deployment method OR automatic deployment method)depending on the required application, under an embodiment;

The apparatus and devices can be controlled and monitored externally viaa server based platform which may be easily accessed and operated viathe interne, under an embodiment;

The apparatus and devices self-monitor and can be deployed to provideredundancy in order to maintain homeostasis for robustness andstability, under an embodiment;

The apparatus and devices can self-expand to other compatible devicesthus extending its reach, programming capacity and data collectionvolume, under an embodiment;

The apparatus and devices deliver content to the user in anon-fatiguing, passive format, under an embodiment.

The systems and methods described herein include a Bluetooth®-enabledwireless communication network apparatus for content distribution andmobile device access. The apparatus comprises a programmableinternet-based server system cloud-master. The server system includes anarrangement capable of wireless communication. The server system is ableto communicate with one or more parent modules' simultaneously viawireless internet protocols. The server system is able to control theembedded code and thus the function of the parent modules. The serversystem collects all metadata transferred and communicated via the parentmodule. The server system is equipped with analytical tools tocharacterize all collected data and commands into interpretable data.

The network apparatus comprised under an embodiment a peripheral andportable parent-module device comprising an arrangement capable ofwireless communication, wherein the device possesses a uniqueidentification, wherein the device is able to communicate with thecloud-master and/or with one or more individual relay nodessimultaneously via wirelessly-enabled internet protocols, wherein thedevice is able to control the embedded code and thus the function of theindividual relay nodes within Bluetooth® range; wherein the device isable to receive and monitor the transmission received from theindividual relay nodes within

Bluetooth® range, wherein the device transmits received information andmetadata from individual relay nodes to the ‘cloud master’.

The network apparatus comprises under one embodiment one or moreindividual relay node devices, comprising an arrangement capable ofwireless communication which function similarly to Bluetooth® beacons,wherein the device possesses a unique identification, wherein the devicemay communicate and transmit data and instructions via signals taggedwith their unique identification and their corresponding RSSI, whereinthe device receives signals, instructions, data, and determines RSSIfrom other individual relay nodes, parent modules, Bluetooth®-enabledmobile devices, or Bluetooth®-enabled mobile devices comprisingBluefield-enabled embedded code; and wherein the device communicatesreceived data, RSSI, and metadata to the parent module via Bluetooth®,wherein the device controls the embedded code and thus the function ofother individual relay nodes and/or other compatible Bluetooth®-enableddevices not yet associated with the apparatus.

The network apparatus comprises an end user or object including anobject that absorbs Bluetooth® electromagnetic waves and an end userutilizing a Bluetooth® compatible mobile device, wherein uponrecognition by an individual relay node, becomes an individual relaynode, wherein, unlike individual relay nodes, end user devices executeinstructions from individual relay nodes which are sent from theapparatus, wherein end user devices collect and store information forlater use, analysis or display.

The network apparatus may under an embodiment be deployed deliberatelyin a physical infrastructure according to a map of the infrastructure.

The network apparatus may under an embodiment be deployed in anauto-dispersive fashion without regard to specific design of theinfrastructure or space.

The network apparatus is under an embodiment implemented withredundancy, where apparatus components duplicate the actions or criticalfunctions of the apparatus.

The network apparatus is under an embodiment implemented withself-stabilization capability via self-modification of individualcomponents in order to maintain the required function of the individualcomponents and thus the apparatus.

The network apparatus may under an embodiment metastasize to otherBluetooth®-enabled beacons via reprogramming of embedded code “over-theair”.

The network apparatus may under an embodiment detect absorbing objectsand living objects within range.

The network apparatus delivers under an embodiment URLhyperlinked-content using a micro-location based cascadinghyperlinked-content interface or a superimposed, infrastructuremap-based graphical user interface.

The network apparatus under an embodiment interfaces with third partyapplications.

The mobile device may under an embodiment be a smartphone, tablet orother computing platform such as a laptop or hybrid platform.

The cloud master may under an embodiment operate as a web application orwebsite stored, accessed and utilized via server.

The cloud master may under an embodiment be the hierarchical controllerof the apparatus.

The parent module under an embodiment may be the mid-level manager ofthe apparatus.

The individual relay nodes under an embodiment may be deemed the cog ofthe apparatus.

The deployment of the network apparatus may under an embodiment becarefully designed to optimize coverage by taking into account signalabsorbing materials, module/node signal radius, and the purpose for thedeployment.

The signal absorbing materials may be under an embodiment walls, largeobjects and water.

The module/node signal radius may under an embodiment be recognized viaRSSI.

The purpose for deployment of the network apparatus may under anembodiment be specifically designed to target one area or others.

The potential locations of the parent modules and individual relay nodesmay under an embodiment be superimposed on an infrastructural map.

Upon initialization of the components of the apparatus, individual relaynodes and parent nodes may under an embodiment discover the distancebetween nearby individual relay nodes, parent modules and users viaBluetooth®.

The distance between apparatus components are determined via RSSI underan embodiment.

Through the use of a programmable internet client, a user may under anembodiment view a map of the infrastructure superimposed with thereal-time location of the components of the apparatus.

The programmable internet client may under an embodiment be used by auser via a graphical user interface.

The user may under an embodiment utilize the graphical user interfaceand click on a particular component of the apparatus and re-program itsfunction or check component status.

The programmable internet client interfaces with the cloud master whichmay under an embodiment communicate instructions to and receiveresponses from the desired individual component of the apparatus wherean administrator may also select areas of the map and upload content tobe delivered to specific individual relay nodes within the designatedarea.

The auto-dispersive deployment technique under an embodiment relies onthe self-detection of the individual components of the apparatus.

The components of the apparatus detects under an embodiment the presenceand relative location of each component inherently and thus mappedautomatically.

The automatically mapped component locations are then superimposed inreal-time on a schematic, map or image with the parent module(s) as apoint of reference under an embodiment.

The auto-dispersive deployment may under an embodiment be controlled,modified and monitored using a programmable internet client.

The apparatus alerts those monitoring the apparatus whenself-stabilization, redundancy, or metastasis is employed, under anembodiment.

The cloud master controls monitoring and messaging, under an embodiment.

Empirical RSSI deflections may be used under an embodiment to determineif a living object has moved through the apparatus.

Empirical RSSI deflections may under an embodiment be determined throughempirical testing of the transient effect on RSSI between apparatuscomponents due to the absorptive nature of living objects.

The transient of effect on RSSI may under an embodiment be determinedfor objects each of various size, densities, and composition.

Content may under an embodiment arrive in the form of a hyperlinkedimage, moving it age or graphic, such that, upon a click, the user maybe directed to content at a particular URL.

The URL may under an embodiment direct users to resources, media andinformation.

The URL may under an embodiment allow infrastructural access.

The URL may under an embodiment direct users to point of saleapplications.

The URL may under an embodiment display advertisements.

Newly arriving hyperlinked-content may under an embodiment be displayedon top of, or in front of, previous content which was deliveredpreviously due to the prior micro-location of the user.

Hyperlinked-content may under an embodiment be superimposed on areal-time schematic of the locations of the apparatus components, orother specific locations, also superimposed on a map of theinfrastructure in which the apparatus has been deployed.

As the user moves through the apparatus, the location of the user mayunder an embodiment be depicted in real-time on the interface.

As the user approaches a specific contextual location, displayed contentmay under an embodiment grow to a larger size on the graphical userinterface allowing the user to view and click.

The content displaying graphical user interface aesthetics, imagery andskin may under an embodiment change depending on the location of thedevice operating the interface within the apparatus or within specificareas as determined by other wireless locationing modalities.

A third party application may under an embodiment interface with theapparatus through the use of a software development kit (SDK),application program interface (API), a direct data draw or a combinationthereof.

The apparatus may under an embodiment detect the location of standard,Bluetooth® beacons for triangulation with respect to other individualrelay nodes, later display, use or analysis.

The apparatus may under an embodiment average the GPS/WiFi/Bluefieldestimate locations of the unknown beacons as provided to the parentmodule or cloud master by the individual relay node in high proximity tothe unknown beacon.

Parent modules detect and transmit under an embodiment the unknownBluetooth® beacon UUIDs to the individual relay nodes in order to beginthe discovery process.

The individual relay nodes may under an embodiment be Bluetooth®-enabledmobile devices comprising Bluefield apparatus embedded code.

A system described herein comprises under an embodiment a mastercomponent, a plurality of relay nodes, and a mobile device comprising atleast one application running on a processor of the mobile device,wherein the master component comprises one or more applications runningon at least one processor of a remote server, wherein each relay nodecomprises a portable wireless communication device, wherein the mastercomponent, the plurality of relay nodes and the mobile device arecommunicatively coupled using a wireless communications protocol.

The system distributes under an embodiment the plurality of relay nodesin a physical environment.

The master component provides under an embodiment location information,wherein the location information comprises an association of each relaynode of the plurality of relay nodes with a known location in thephysical environment.

The mobile device enters the physical environment under an embodiment,wherein at least one node of the plurality of relay nodes transmits anotification to the at least one application.

In response to receiving the notification the at least one applicationperiodically transmitting a signal via the mobile device under anembodiment, wherein the mobile device signal comprises a unique mobiledevice identification number, wherein one or more relay nodes of theplurality of relay nodes detects the mobile device signal, wherein thedetecting includes identifying the unique mobile device identificationnumber and determining relative distance from the one or more relaynodes to the mobile device;

The one or more relay nodes of the plurality of relay nodes transmitsdetected mobile device information to the master component along withcorresponding unique identification numbers of the one or more relaynodes under an embodiment, wherein the detected mobile deviceinformation comprises the unique mobile device identification number andthe determined relative distance.

The master component uses the location information and the detectedmobile device information under an embodiment to determine a location ofthe mobile device in the physical environment.

The wireless communications protocol comprises under an embodiment atleast one Bluetooth communications protocol.

The mobile device under an embodiment is Bluetooth enabled, wherein theplurality of relay nodes comprise Bluetooth enabled beacons.

The master component and the plurality of relay nodes under anembodiment are communicatively coupled through at least one parentmodule, wherein the at least one parent module comprises a Bluetoothenabled beacon.

The mobile device signal under an embodiment comprises a request for alocation of the mobile device from the master component.

The one or more relay nodes under an embodiment comprises at least threerelay nodes.

The determining relative distance under an embodiment comprisesdetermining relative distance based on signal strength of the mobiledevice signal.

The master component uses the location information under an embodimentto identify known locations of the at least three relay nodes.

The determining a location of the mobile device includes under anembodiment using the relative distance to at least three relay nodes andthe known locations of the at least three relay nodes to estimate thelocation of the mobile device.

The master component identities under an embodiment contextualizedcontent for delivery to the mobile device based on the location of themobile device.

The contextualized content comprises under an embodiment a URL directinga browser running on the mobile device to the contextualized content.

The browser organizes under an embodiment the contextualized contentaccording to a priority based on the location of the mobile device.

The master component delivers under an embodiment the contextualizedcontent to the mobile device through at least one of the parent moduleand the plurality of relay nodes.

The identifying the contextualized content includes under an embodimentidentifying target content based upon a target location in the physicalenvironment, wherein the contextualized content includes the targetcontent.

The delivering the contextualized content includes under an embodimentdelivering the target content to the mobile device when the mobiledevice is one or more of in a proximity to the target location and atthe target location.

Each node of the plurality of relay nodes periodically transmits asignal under an embodiment, wherein the signal comprises a correspondingunique identification number.

Each relay node of the plurality of relay nodes detects signals of otherrelay nodes within the range under an embodiment, wherein each relaynode identifies a corresponding identification number of detectedsignals and uses signal strength of each detected signal to determinerelative distance from each relay node to corresponding transmittingrelay nodes.

Each relay node collects under an embodiment information of the detectedsignals including identification number and corresponding relativedistance and transmits the collected relay node information to themaster component.

The mobile device comprises under an embodiment a smartphone, tablet,computing-enabled wearable, a laptop and a hybrid platform.

A method described herein comprises under an embodiment communicativelycoupling one or more applications running on at least one processor of aremote server, a plurality of relay nodes, and a mobile device using awireless communications protocol.

The method includes under an embodiment distributing the plurality ofrelay nodes in a physical environment, wherein the plurality of relaynodes comprise a portable wireless communication device.

The method includes under an embodiment maintaining location informationon the remote server, wherein the location information comprises anassociation of each relay node of the plurality of relay nodes with aknown location in the physical environment.

The method includes under an embodiment transmitting a notification toat least one application running on a processor of the mobile deviceroaming within the physical environment, the transmitting thenotification comprising at least one node of the plurality of relaynodes transmitting the notification.

The method includes under an embodiment receiving by one or more relaynodes of the plurality of relay nodes a signal periodically transmittedby the at least one application via the mobile device in response to thenotification, wherein the mobile device signal comprises a unique mobiledevice identification number, wherein the receiving includes identifyingthe unique mobile device identification number and determining relativedistance from the one or more relay nodes to the mobile device.

The method includes under an embodiment using the one or more relaynodes of the plurality of relay nodes to transmit detected mobile deviceinformation to the one or more applications along with correspondingunique identification numbers of the one or more relay nodes, whereinthe detected mobile device information comprises the unique mobiledevice identification number and the determined relative distance.

The method includes under an embodiment the one or more applicationsusing the location information and the detected mobile deviceinformation to determine a location of the mobile device in the physicalenvironment, the one or more applications identifying content based onthe location and delivering the content to the mobile device through theplurality of relay nodes.

It is understood that the systems and methods described herein aremerely illustrative. Other arrangements may be employed in accordancethe embodiments set forth below. Further, other variations of thesystems and methods may comply with the spirit of the embodiments setforth herein.

Computer networks suitable for use with the embodiments described hereininclude local area networks (LAN), wide area networks (WAN). Internet,or other connection services and network variations such as the worldwide web, the public internet, a private interim, a private computernetwork, a public network, a mobile network, a cellular network, avalue-added network, and the like. Computing devices coupled orconnected to the network may be any microprocessor controlled devicethat permits access to the network, including terminal devices, such aspersonal computers, workstations, servers, mini computers, main-framecomputers, laptop computers, mobile computers, palm top computers, handheld computers, mobile phones, TV set-top boxes, or combinationsthereof. The computer network may include one of more LANs. WANs,Internets, and computers. The computers may serve as servers, clients,or a combination thereof.

The systems and methods for object tracking and content distributionthrough a wireless communications network can be a component of a singlesystem, multiple systems, and/or geographically separate systems. Thesystems and methods for object tracking and content distribution througha wireless communications network can also be a subcomponent orsubsystem of a single system, multiple systems, and/or geographicallyseparate systems. The components can be coupled to one or more othercomponents (not shown) of a host system or a system coupled to the hostsystem.

One or more components of the systems and methods for object trackingand content distribution through a wireless communications networkand/or a corresponding interface, system or application to which thesystems and methods for object tracking and content distribution througha wireless communications network is coupled or connected includesand/or runs under and/or in association with a processing system. Theprocessing system includes any collection of processor-based devices orcomputing devices operating together, or components of processingsystems or devices, as is known in the art. For example, the processingsystem can include one or more of a portable computer, portablecommunication device operating in a communication network, and/or anetwork server. The portable computer can be any of a number and/orcombination of devices selected from among personal computers, personaldigital assistants, portable computing devices, and portablecommunication devices, but is not so limited. The processing system caninclude components within a larger computer system.

The processing system of an embodiment includes at least one processorand at least one memory device or subsystem. The processing system canalso include or be coupled to at least one database. The term“processor” as generally used herein refers to any logic processingunit, such as one or more central processing units (CPUs), digitalsignal processors (DSPs), application-specific integrated circuits(ASIC), etc. The processor and memory can be monolithically integratedonto a single chip, distributed among a number of chips or components,and/or provided by some combination of algorithms. The methods describedherein can be implemented in one or more of software algorithm(s),programs, firmware, hardware, components, circuitry, in any combination.

The components of any system that include the systems and methods forobject tracking and content distribution through a wirelesscommunications network can be located together or in separate locations.Communication paths couple the components and include any medium forcommunicating or transferring files among the components. Thecommunication paths include wireless connections, wired connections, andhybrid wireless/wired connections. The communication paths also includecouplings or connections to networks including local area networks(LANs), metropolitan area networks (MANs), wide area networks (WANs),proprietary networks, interoffice or backend networks, and the Internet.Furthermore, the communication paths include removable fixed mediumslike floppy disks, hard disk drives, and CD-ROM disks, as well as flashRAM, Universal Serial Bus (USB) connections, RS-232 connections,telephone lines, buses, and electronic mail messages.

Aspects of the systems and methods for object tracking and contentdistribution through a wireless communications network and correspondingsystems and methods described herein may be implemented as functionalityprogrammed into any of a variety of circuitry, including programmablelogic devices (PLDs), such as field programmable gate arrays (FPGAs),programmable array logic (PAL) devices, electrically programmable logicand memory devices and standard cell-based devices, as well asapplication specific integrated circuits (ASICs). Some otherpossibilities for implementing aspects of the systems and methods forobject tracking and content distribution through a wirelesscommunications network and corresponding systems and methods include:microcontrollers with memory (such as electronically erasableprogrammable read only memory (EEPROM)), embedded microprocessors,firmware, software, etc. Furthermore, aspects of the systems and methodsfor object tracking and content distribution through a wirelesscommunications network and corresponding systems and methods may beembodied in microprocessors having software-based circuit emulation,discrete logic (sequential and combinatorial), custom devices, fuzzy(neural) logic, quantum devices, and hybrids of any of the above devicetypes. Of course the underlying device technologies may be provided in avariety of component types, e.g., metal-oxide semiconductor field-effecttransistor (MOSFET) technologies like complementary metal-oxidesemiconductor (CMOS), bipolar technologies like emitter-coupled logic(ECL), polymer technologies (e.g., silicon-conjugated polymer andmetal-conjugated polymer-metal structures), mixed analog and digital,etc.

It should be noted that any system, method, and/or other componentsdisclosed herein may be described using computer aided design tools andexpressed (or represented), as data and/or instructions embodied invarious computer-readable media, in terms of their behavioral, registertransfer, logic component, transistor, layout geometries, and/or othercharacteristics. Computer-readable media in which such formatted dataand/or instructions may be embodied include, but are not limited to,non-volatile storage media in various forms (e.g., optical, magnetic orsemiconductor storage media) and carrier waves that may be used totransfer such formatted data and/or instructions through wireless,optical, or wired signaling media or any combination thereof. Examplesof transfers of such formatted data and/or instructions by carrier wavesinclude, but are not limited to, transfers (uploads, downloads, e-mail,etc.) over the Internet and/or other computer networks via one or moredata transfer protocols (e.g., HTTP, FTP, SMTP, etc.). When receivedwithin a computer system via one or more computer-readable media, suchdata and/or instruction-based expressions of the above describedcomponents may be processed by a processing entity (e.g., one or moreprocessors) within the computer system in conjunction with execution ofone or more other computer programs.

Unless the context clearly requires otherwise, throughout thedescription and the claims, the words “comprise,” “comprising,” and thelike are to be construed in an inclusive sense as opposed to anexclusive or exhaustive sense; that is to say, in a sense of “including,but not limited to.” Words using the singular or plural number alsoinclude the plural or singular number respectively. Additionally, thewords “herein,” “hereunder,” “above,” “below,” and words of similarimport, when used in this application, refer to this application as awhole and not to any particular portions of this application. When theword “or” is used in reference to a list of two or more items, that wordcovers all of the following interpretations of the word: any of theitems in the list, all of the items in the list and any combination ofthe items in the list.

The above description of embodiments of the systems and methods forobject tracking and content distribution through a wirelesscommunications network and corresponding systems and methods is notintended to be exhaustive or to limit the systems and methods to theprecise forms disclosed. While specific embodiments of and examples for,the systems and methods for object tracking and content distributionthrough a wireless communications network and corresponding systems andmethods are described herein for illustrative purposes, variousequivalent modifications are possible within the scope of the systemsand methods, as those skilled in the relevant art will recognize. Theteachings of the systems and methods for object tracking and contentdistribution through a wireless communications network and correspondingsystems and methods provided herein can be applied to other systems andmethods, not only for the systems and methods described above.

The elements and acts of the various embodiments described above can becombined to provide further embodiments. These and other changes can bemade to the systems and methods for object tracking and contentdistribution through a wireless communications network and correspondingsystems and methods in light of the above detailed description.

We claim:
 1. A system comprising, a master component, a plurality ofrelay nodes, and a mobile device comprising at least one applicationrunning on a processor of the mobile device, wherein the mastercomponent comprises one or more applications running on at least oneprocessor of a remote server, wherein each relay node comprises aportable wireless communication device, wherein the master component,the plurality of relay nodes and the mobile device are configured tocommunicatively couple using a wireless communications protocol, whereinthe plurality of relay nodes are positionable in a physical environment;the master component configured to maintain location information,wherein the location information comprises an association of each relaynode of the plurality of relay nodes with its known location in thephysical environment; at least one node of the plurality of relay nodesconfigured to transmit a notification to the at least one applicationrunning on the processor of the mobile device; the at least oneapplication configured to periodically transmit a mobile device signalvia the mobile device in response to receiving the notification, whereinthe mobile device signal comprises a unique mobile device identificationnumber, wherein one or more relay nodes of the plurality of relay nodesis configured to detect the mobile device signal, wherein the detectingincludes identifying the unique mobile device identification number anddetermining relative distance from the one or more relay nodes to themobile device; the one or more relay nodes of the plurality of relaynodes configured to transmit detected mobile device information to themaster component along with corresponding unique identification numbersof the one or more relay nodes, wherein the detected mobile deviceinformation comprises the unique mobile device identification number andthe determined relative distance; the master component configured to usethe location information and the detected mobile device information todetermine a location of the mobile device in the physical environment;and the master component configured to send an additional relay nodeidentification number of an additional relay node to the mobile device,the mobile device configured to detect the additional relay nodeidentification number periodically transmitted by the additional relaynode, the mobile device configured to estimate a location of theadditional relay node when the mobile device detects the additionalrelay node identification number and is within a first distance of theadditional relay node, the estimating including the mobile devicedetermining a GPS location of the mobile device and using the GPSlocation as the estimate of the location of the additional relay node,the mobile device configured to communicate the estimate to the mastercomponent, wherein the plurality of relay nodes include the additionalrelay node.
 2. The system of claim 1, wherein the wirelesscommunications protocol comprises at least one Bluetooth communicationsprotocol.
 3. The system of claim 1, wherein the mobile device isBluetooth enabled, wherein the plurality of relay nodes compriseBluetooth enabled beacons.
 4. The system of claim 1, wherein the mastercomponent and the plurality of relay nodes are configured tocommunicative wirelessly through at least one parent module, wherein theat least one parent module comprises a Bluetooth enabled beacon.
 5. Thesystem of claim 1, wherein the mobile device signal comprises a requestfor a location of the mobile device from the master component.
 6. Thesystem of claim 1, wherein the one or more relay nodes comprises atleast three relay nodes.
 7. The system of claim 6, wherein thedetermining relative distance comprises determining relative distancebased on signal strength of the mobile device signal.
 8. The system ofclaim 7, wherein the master component is configured to use the locationinformation to identify known locations of the at least three relaynodes.
 9. The system of claim 8, the determining a location of themobile device including using the relative distance to the at leastthree relay nodes and the known locations of the at least three relaynodes to estimate the location of the mobile device.
 10. The system ofclaim 1, the master component configured to identify contextualizedcontent for delivery to the mobile device based on the location of themobile device.
 11. The system of claim 10, wherein the contextualizedcontent comprises a URL directing a browser running on the mobile deviceto the contextualized content.
 12. The system of claim 10, wherein thebrowser is configured to organize the contextualized content accordingto a priority based on the location of the mobile device.
 13. The systemof claim 10, the master component configured to deliver thecontextualized content to the mobile device through at least one of theparent module and the plurality of relay nodes.
 14. The system of claim10, the identifying the contextualized content including identifyingtarget content based upon a target location in the physical environment,wherein the contextualized content includes the target content.
 15. Thesystem of claim 14, the delivering the contextualized content includingdelivering the target content to the mobile device when the mobiledevice is one or more of in a proximity to the target location and atthe target location.
 16. The system of claim 1, wherein each node of theplurality of relay nodes periodically transmits a signal, wherein thesignal comprises a corresponding unique identification number.
 17. Thesystem of claim 16, wherein each relay node of the plurality of relaynodes detects signals of other relay nodes within detection range,wherein each relay node identifies a corresponding identification numberof detected signals and uses signal strength of each detected signal todetermine relative distance from each relay node to correspondingtransmitting relay nodes.
 18. The system of claim 17, wherein each relaynode collects information of the detected signals includingidentification number and corresponding relative distance and transmitsthe collected relay node information to the master component.
 19. Thesystem of claim 1, wherein the mobile device comprises a smartphone,tablet, computing-enabled wearable, a laptop and a hybrid platform. 20.A method comprising, communicatively coupling one or more applicationsrunning on at least one processor of a remote server, a plurality ofrelay nodes, and a mobile device using a wireless communicationsprotocol; distributing the plurality of relay nodes in a physicalenvironment, wherein the plurality of relay nodes comprise a portablewireless communication device; maintaining location information on theremote server, wherein the location information comprises an associationof each relay node of the plurality of relay nodes with a known locationin the physical environment; transmitting a notification to the mobiledevice roaming within the physical environment, the transmitting thenotification comprising at least one node of the plurality of relaynodes transmitting the notification; receiving by one or more relaynodes of the plurality of relay nodes a mobile device signalperiodically transmitted by the mobile device in response to thenotification, wherein the mobile device signal comprises a unique mobiledevice identification number, wherein the receiving includes identifyingthe unique mobile device identification number and determining relativedistance from the one or more relay nodes to the mobile device; the oneor more relay nodes of the plurality of relay nodes transmittingdetected mobile device information to the one or more applicationsrunning on the at least one processor of the remote server along withcorresponding unique identification numbers of the one or more relaynodes, wherein the detected mobile device information comprises theunique mobile device identification number and the determined relativedistance; the one or more applications running on the at least oneprocessor of the remote server using the location information and thedetected mobile device information to determine a location of the mobiledevice in the physical environment, the one or more applicationsdelivering content to the mobile device through the plurality of relaynodes; and the master component sending an additional relay nodeidentification number of an additional relay node to the mobile device,the mobile device detecting the additional relay node identificationnumber periodically transmitted by the additional relay node, the mobiledevice estimating a location of the additional relay node when themobile device detects the additional relay node identification numberand is within a first distance of the additional relay node, theestimating including the mobile device requesting and receiving alocation of the mobile device from the master component and using therequested and received location as the estimate of the location of theadditional relay node, the mobile device communicating the estimate tothe master component, wherein the plurality of relay nodes include theadditional relay node.